About this Blog

This is the blog of Anne McLear, Head of Marketing and Internal Comms at Cablinc.


Cablinc is a fictitious company created to be the backdrop for all presentations during the Social Now conference.

Find out more about Cablinc.

Anne McLear

Anne McLear, the author of this blog, is equally a fictitious character whose “voice” is used to unveil the main challenges of Cablinc when it comes to knowledge and information.

All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.

Social Now

In 2012 Knowman created Social Now, an event of day-in-the-life narratives of Cablinc. These narratives will show how enterprise social tools can support work processes better designed to improve access to critical knowledge, collaboration, internal communication and other key organisational processes.

Register to attend Social Now 2022: Enabling engaged, high-performing teams (Lisbon, Portugal – 19 & 20 May). A great conference you do not want to miss!



To get in touch with Knowman (owner of this blog), please email: info at knowman dot pt