Today I sat with Peter Change. I wanted to get a sense of what exactly is the Digital Transformation initiative and what it is expected to deliver. I cannot communicate what I do not know.
Peter Change seems to be almost as clueless as I am. He doesn’t even know why he has been chosen to lead this initiative, apart from the fact that, last year, he asked to attend a 2-day workshop on Digital Leadership.
Interestingly enough, one of the areas he wants to prioritise is the digitalisation of the workplace. I’ll be working with him, both to define the communication plan for the kick off of the Digital Transformation initiative, and to address our internal communication and collaboration challenge.
Enterprise social tools can help digital leaders but they also require good digital leadership to produce results. Attend Social Now Europe 2019 (Lisbon, Portugal - 6 & 7 June) to see how it is done.
Peter Change digital transformation