Listening to the crowd
February 9, 2024Peter Change wants to crowdsource ideas for improvement as part of the company’s digital transformation agenda
Life and Work of a 21st Century Executive
Peter Change wants to crowdsource ideas for improvement as part of the company’s digital transformation agenda
Anne McLear realises that, for factory workers, it’s not easy to keep in touch with what is happening in the company
Jon Wright did not go look for information on the intranet and ended up wasting a huge amount of time redoing work
Workers knew there was a problem with the machine but managers did not
One of the machines stopped working and nobody knows how to repair it. Factory workers knew this was a risk
Anne McClear has lunch at the cafeteria. There she sees a group of junior engineers and hears the latest gossip
Sam McCable tells stories of Cablinc’s life and remembers the negative power of rumours fueled by bad internal communications
Yasmin Kushal remembers how Cablinc’s UK factory workers feared for their jobs when they heard about the new factories opening abroad
Anne McLear struggles to find existing knowledge or information to help her craft the communication plan for the new factory